Sunday, November 29, 2015

Etsy's New Algorithm

Etsy is a growing company, so of course things are going to change...so it was no surprised they announced on November 4th of 2015 they were Improving their marketplace through searches.
The new criteria includes:
  • Relevance of titles and tags 
  • Listing quality
  • Customer and marketplace experience
  • Recency
  • Shop Location
  • Shop Diversity
With the goal of revamping Calico Collage I will first start by focusing on "Relevance of Titles"

The first thing I did was play around with the first image that shows on each of my listings.  I've had the same promo style since 2009 so it is definitely time for an update.  Below is the progression I had with my promo image.

You can see I first started out using 2 tiles from my collage sheet to showcase and used the whole collage sheet as a faded background.  Pretty bland now that I look at it.  Second, I tried a mock-up idea of placing 1 image in a bezel, this idea is becoming popular with other collage sheet sellers and actually theirs looks much better than mine.  So I quickly retired this idea and focused on a more scrapbook style and here is the outcome.  I feel that it does better showcasing the collage sheet & by 1st glance you know you are looking at a listing for a digital collage sheet.  So from this point on I will be changing all my listings to look like this.

Simply Spring in 1x1in Squares
The next thing I focused on was my Titles and Tags.  This has never been a strong suit of mine.  I defiantly had to do some research on this.  After reading a few helpful posts in the etsy forums I learned that titles and tags need to match as close as possible.   
Ex:
Title: Spring Collage Sheet 1x1 Inch Inchies Collage Sheet 1x1 inch Size Printable Download for Pendants Magnets Paper goods Decoupage Paper
Tags: Springtime, Collage Sheet, 1x1 Inch Inchies, Collage Sheets, 1x1 Inch Size, 1x1 Collage Sheet, Printable Download, Bezel Tile Images, Paper Goods, Calico Collage, Printable Crafts, Pendant Images, Decoupage Paper

As you can see I pretty much copied my title into my tags.  Since I have done this I'm seeing more and more people find me with out the help of etsy ads (I turned etsy ads off as a test to this)
Also as an added bonus sales picked up shortly after I started re-working the tags. My biggest tip for anyone trying to sell on Etsy is to try to use at least 80 characters in your title and use ALL 13 tags.  Your tags are what helps people find you and will buy from you.

Lastly I focused on the description of my items.  While all my descriptions are pretty much all the same, I did need my writing proof read & modified to fit the new changes that Etsy has made such as Digital Downloads.  Thankfully I have a wonderful husband for this sort of thing.  He spent about an hour working on that for me while I worked on Social Media advertising and more way to get my name out there, I'll do a post later on this topic.


I will closing for now & I hope that you found my information helpful.
Thank you for reading & have a crafty day!


Friday, November 27, 2015

Coming Back to Etsy

My +Etsy shop Calico Collage went on a hiatus before the holidays of 2014...well more like being put on auto pilot since Etsy started incorporated digital downloads.  The reason for the hiatus was because our family felt it was time to buy a house so that we could offer a better education for our sons.  I loved looking at all the different houses in our desired city, it was so hard to pick "the house" but we did and we knew it was the right house for us when we decided to take our boys with us to look our my husband's and my top 3 house picks.  When we took them into the last one the boys lite up like little christmas trees.  It was just a wonderful sight seeing them run around the large backyard and picking out "their" rooms.  We bought our home on December 23rd and started moving in on December 24.  Our sons were thrilled to spend Christmas Eve in the new house and enjoyed decorating our new fireplace with their stockings for Santa.  This was a wonderful time for our family and we were truly blessed.

During January we finished moving into our home and sat everything up for us.  Come February of 2015 I was ready to start focusing on my Calico Collage shop just when things took a chaotic turn.  The first weekend of February my husband was away on a practice military night parachute jump, this was his 14th jump.    I received a call late Saturday night explaining that he landed wrong and shattered his femur and was being air lifted to the closest hospital.  I called my parents to come in to tend to my boys and I left to be by my husband.

My husband's x-rays, before and after his surgary
My husband was in surgery for 6 long hours before they rolled him back to his room, he stayed at the hospital for 6 days and then they released to finish the rest of his recovery at our home.  Between the months of February to now things have been extremely chaotic, but now I'm seeing a light.  Now with it being a year since we have bought the house & I'm ready to focus on 2016 and work on revamping my Digital Collage Sheet Shop.  While Revamping my shop I'll be trying to update the blog to keep it all hand in hand.

Thank you for reading and I hope you all have a crafty day!



Tuesday, November 3, 2015

Holiday Collage Sheet Bottle Inchies Christmas Collage Sheet

Christmas Holiday Collage Sheet - Calico Collage's High Quality Collage Sheets can be used in Jewelry Designs, Mixed Media Projects and more!

Collage Sheet Collection includes 42 Designs.
Each image Size 1x1 Inches (25.4x25.4mm) (2.54x2.54cm)
Complete printed page size is 8.5x11 inches (A4)
High quality resolution 300DPI in .JPG format.

CLICK HERE TO BUY AND DOWNLOAD 

Monday, November 2, 2015

Day of the Dead Collage Sheet Bottle Cap Images

Day of the Dead Collage Sheet - Calico Collage's High Quality Collage Sheets can be used in Jewelry Designs, Mixed Media Projects and more!

Collage Sheet Collection includes 42 Designs.
Each image Size 1x1 Inches (25.4x25.4mm) (2.54x2.54cm)
Complete printed page size is 8.5x11 inches (A4)
High quality resolution 300DPI in .JPG format.

CLICK HERE TO BUY AND DOWNLOAD

 

Sunday, November 1, 2015

Day of the Dead Collage Sheet 1x1 Inchies

Day of the Dead Collage Sheet - Calico Collage's High Quality Collage Sheets can be used in Jewelry Designs, Mixed Media Projects and more!

Collage Sheet Collection includes 42 Designs.
Each image Size 1x1 Inches (25.4x25.4mm) (2.54x2.54cm)
Complete printed page size is 8.5x11 inches (A4)
High quality resolution 300DPI in .JPG format.

CLICK HERE TO BUY AND DOWNLOAD


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